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Most coffee shop owner rookies don't understand the difference between marketing and advertising. This is a common reason coffee shops fail.
The majority of new coffee shop owners have little to no marketing experience. Modern day marketing techniques are critical to becoming successful and staying a success. The most common mistake people make is that they advertise everywhere, in the paper, on the radio, in the yellow pages, flyers, coupons, you name it. Seeing your name in print over and over again does not make an effective marketing strategy. Do you have a marketing and advertising budget? Do you know which forms of advertising actually work? Do you know what forms of advertising make you the most profit? The shotgun approach of throwing everything available at the wall and hoping it sticks is a waste of money. It’s one of the most common approaches to advertising but it leaves everything up to chance. Another common mistake is an advertising strategy based on what your competitors are doing. How do you know if what they are doing actually works? The number one biggest mistake people make is they invest in advertising and marketing strategies that are not trackable.
You can spend a fortune on doing everything but if you are not doing the RIGHT thing it’s not going to work. If you cannot track your results you have no way to evaluate if they work. You need to put together a trackable marketing plan and spend money on what you know will achieve results.
The truth is that every advertising salesperson will be foaming at the mouth for your new business and you need to know where to invest. Marketing is different then advertising. Advertising delivers your marketing strategy and promotes your business. Your marketing strategy is what gets customers in the door. Successful marketing is specific marketing. You need to concentrate on your target demographic and evaluate techniques that actually work
There is a question that you need to ask yourself if you ever consider buying a coffee shop. A little inside knowledge, and the answer to ONE SIMPLE QUESTION, could be all that is standing between you owning a profitable coffee shop, or a "Going Out Of Business" sign on the front window of your shop.
Unfortunately, it's NOT that most struggling owners haven't answered this one question. It is that they don't know WHAT that question is! click here find out more!
There was a series of interesting events that lead us to publish this report. If you are thinking of getting into the coffee shop business, whether teaming up with a franchise, starting from scratch or looking to buying a coffee shop, we suggest you read our free report first.
(click here to get your copy of that report)
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