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A bad coffee shop location strategy can be the fatal mistake in opening a coffee shop.
The number one reason coffee shops fail is because they are in a poor location. Unfortunately, most people are in a hurry and excited to get started and they don’t understand the importance of location strategy. Is the location visible? Is the property esthetically pleasing? Is it accessible? Is there enough traffic to create customer flow? Is the location a match with your target demographic? Is there parking? Does your location match your concept? Is there competition?
Location is your biggest limiting factor. It can take six months to a year to find the right location. It’s not about finding a location that will just due; it is finding a location that has all of the components that will ensure your success. The truth is, you will always be competing against the heavy hitters like Tim Horton’s and Starbucks, but with the right location strategy you can thrive beside them. If you cannot find what you need don’t settle. Don’t get wrapped up in your own enthusiasm and rush your decision. Plan ahead and create a location strategy and stick to it.
The statistics don't lie!
Many new independent coffee shops close before their first year anniversary. The number one reason for this failure is "lack of insider knowledge". The answer to ONE QUESTION might be ALL that is standing between your VERY profitable coffee shop business, and becoming just another statistic! Do you know what that question is??
Before you spend a small fortune and all that energy creating a new enterprise, we suggest you take the time to read our free report concerning how to start a coffee shop!
We will detail the situations and experiences that lead us to publish that free report, and the MOST IMPORTANT question you must ask if you have any interest in starting your own coffee shop.
Coffee Shop Profits
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Coffee Articles:
Coffee Shop Lease Mistakes
Many new coffee shop owners don’t realize the importance of signing on the dotted line. A lease is a legal doc .....
(click here for the complete coffee article.)
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