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A bad coffee shop location strategy can be the fail mistake in opening a coffee shop.
The number one reason coffee shops fail is because they are in a poor location. Unfortunately, most people are in a hurry and excited to get started and they don’t understand the importance of location strategy. Is the location visible? Is the property esthetically pleasing? Is it accessible? Is there enough traffic to create customer flow? Is the location a match with your target demographic? Is there parking? Does your location match your concept? Is there competition?
Location is your biggest limiting factor. It can take six months to a year to find the right location. It’s not about finding a location that will just due; it is finding a location that has all of the components that will ensure your success. The truth is, you will always be competing against the heavy hitters like Tim Horton’s and Starbucks, but with the right location strategy you can thrive beside them. If you cannot find what you need don’t settle. Don’t get wrapped up in your own enthusiasm and rush your decision. Plan ahead and create a location strategy and stick to it.
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Coffee Articles:
Coffee Shop Customer Profiles
The right place for the wrong people. Or the wrong people in the right place?'
If you creat .....
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