buy a coffee shop
So You Want To Buy A Coffee Shop?
There are a lot of coffee shops for sale these days. And there are just as many reasons why these coffee shops are for sale. Before you go to a business broker, or a real estate agent and start looking at the listings it might be a good idea to understand why buying a coffee [...]
Satin Basque or Sexy Silk Nightgown?
Buying a lingerie gift for your partner can be a daunting experence especially if its your first time in a lingerie store. Do you go for something sexy like a satin basque or an elegant pure silk nightgown. The unsurprising truth of the matter is that most men buy lingerie because they like it and [...]
Be All That you Can Be: the Company Persona and Language Alignment
It’s not just CEOs and corporate spokespeople who need effective language to be the message. The most successful advertising taglines are not seen as slogans for a product. They are the product. From M&M’s “melts in your mouth, not in your hand” to “Please don’t squeeze the Charmin” bathroom tissue, from the “plop, plop, fizz, [...]