The recent growth of the coffee shop industry has been phenomenal. Coffee is now the largest food imported into the USA. More and more eager customers are flocking to coffee shops, standing in line and paying premium prices. There
really is gold in those beans if you understand the business.
However, there is some "insider strategies" you'll need to implement if you want to cash in on this phenomenal growth business opportunity. If you like the idea of earning significant money while meeting people and being surrounded by great aromas and good coffee, this industry might be your ticket. Although the specialty coffee business looks easy, appearances can be deceiving. There are a few things first time operators MUST know (that their competitors are in no hurry to share with them). This information can be the difference between a "for lease" sign or a "we're hiring and expanding" sign in your coffee shops window 9 months from now.
Whenever there is a huge growth cycle there is also a dark underside associated to it. Yes, there are owner/operators who are making HUGE profits in their coffee business. Unfortunately, a large percentage of coffee shop owners are barely keeping their heads above water.
If you watch this industry you will find some fairly new coffee shops being offered for sale. The startling fact is the sale price is usually FAR LESS than what the owner invested originally!
So, what does the PROFITABLE coffee shop owner know that the struggling majority is painfully unaware of?
We conducted some serious research to find out why the most important "success secrets" for becoming a profitable coffee shop owner weren't easy to find. We gathered a huge collection of books, ebooks and programs. We also collected ALL the free guides to starting a coffee shop we could find.
After sifting through and reading this huge pile of literature we were shocked!
Most of these "guides" had hidden motives that were not focused on helping the new operator profit from a coffee shop. There was some good, general coffee information in many of these publications, but NONE of them dealt with the specific reasons many shops fail. That baffled us! What bothered us the most was the not-so-subtle underlying reasons many of these guides had been published. Here is a short list of the guides and some of their blatantly obvious motives.
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1; We downloaded a free guide off the internet. It was promoted as "Everything You'll Need To Start Your Coffee Shop." There was some good, basic business advice, and some insight into what ingredients make for a good coffee drink, a few recipes and a short section on different types of beans. It then went into lengthy detail about the importance of having the very best equipment within your coffee shop. This guide spent 19 pages trying to make their case that if your equipment is better than your competitors, you'll be more successful.(?)
It wasn't until the end of this "free guide" that we realized the publisher was also a coffee shop equipment manufacturer and retailer. They "graciously" included all their contact information on the last page so you could setup your "personal consultation" to discuss getting the best possible equipment (i.e. highest priced) into your new shop!
(Note: Not once in this guide did they mention the area of most important question a prospective coffee shop owner needs to ask before they spend their money!)
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2; We purchased a $50+ ebook. It contained more than 300 pages of fluffy ramblings advertised as "How To Open A Financially Successful Coffee Shop" The information was vague and obviously out of date. It focused on issues like insurance, applying for SBA loans and forming a corporation versus operating as a sole proprietor. There was no specific information about coffee recipes, equipment or the underlying insider information a new operator needs to succeed.
After some simple "surfing" we found that this individual had published over 600 "How To Start A Financially Successful" publications. It seems that they had simply gone through a Word document template and changed "Gift Basket Business" or "Snow Removal Business" to "Coffee Shop Business." Absolutely worthless to anyone who was serious about owning their own coffee shop. |
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3; We bought a very expensive multi-media program ($300+) that was advertised as the Holy Grail of the coffee shop industry training. This gentleman had obviously had great success within his stores, and wanted to "share". His writing was incredibly technical and he made every topic seem much more complicated and intellectual than it really is. He warned against choosing the wrong equipment, the wrong design, the wrong colors and the wrong signage. By the end of this extensive program ANYONE would be worried about taking even the smallest step forward. Everything was so complicated, overly technical and dire.
Of course, the last chapter reveals that this gentleman is now a "coffee shop guru" who will "consult" for you, for a premium price. After going through his program we're sure many people would be so terrified that they would jump at his "consulting" service. He warns that the WRONG interior colors could be your ultimate undoing!
(Funny though, after interviewing many, many coffee shop owners who've closed their doors, not a single one of them reported that their choices of colors did them in!)
There was some very detailed information contained within his program. If a person can overlook the "gloom and doom" and sift through some of the obvious intent to confuse you, there was some good inside operations info buried there.
(He never addressed the single MOST IMPORTANT question that any new prospective coffee shop owner MUST ask! This is the question that the profitable owners knew to ask, and the strugglers haven't even thought of, to this day!) |
And the list goes on and on....
So, here's what you get today...for FREE!!!
We discovered some VERY interesting things. We've put together a free email report that simply asks, "Do you know the ONE question the successful coffee shop owners ask, that the "just paying the bills" owners haven't learned to ask?"
Not knowing this question will make ANY new operator vulnerable. Not ASKING themselves this question will end up costing them money, their dreams (and sometimes their entire business).
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"The Single Most Important
Question A Prospective
Coffee Shop Owner Must Ask"
| To receive this FREE REPORT just fill out your name and primary email address. We will send this eye opening report to your inbox immediately!
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This Information Could Save You
THOUSANDS Of Dollars ...
your email information will NEVER be sold, rented or traded. Period! | |
ANYONE Can Buy A Coffee Shop.....
KEEPING it open (and making it PROFITABLE)
IS THE HARD PART!!
We've put together this free report to help you see a LARGER vision of the current challenges in the coffee shop industry. Please take the time to read it before you make the mistake of "buying someone elses problem. The lack of this specific information has caused many rookie coffee shop owners to close their doors.
Don't become just another statistic!
Sign up to receive your free report above now!
To Your Future Success,
(in everything you do!)
Patti and Rob (and the whole team at)
CoffeeShopProfits.com
© 2007 - CoffeeShopProfits.com, all rights reserved
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What do the profitable, successful coffee shop owners know, that the rest don't?
